I've been going through my old files recently to try and make more space so I don't mess up my laptop. Most of my time has been spent looking at the fashion and editorials that I'd saved. I was surprised to see that I have not a single runway picture. However, there's millions from backstage at the show.
I've decided that this is because backstage is simply the better advertising. I find that you can actually imagine yourselves in the collections if you see them being lived in. If the models look like they're having fun and laughing then surely you'll be having the same experience if you wear the clothes.
I see why the runway is good as you do get to see the different angles and better detailing of the clothes but models seem so more like us when they're messing around.
Illionaire Runway
Illionaire Backstage
Do you see my point?
